We are just entering that part of the year when we are thought to be wanting to strip out our homes, declutter from the previous year all that junk and uneccesary stuff we collect and then start to decorate.  There has always been a spring cleaning image that has taken over the advertising world with a passion.  Every advert on tv or social media is trying to persuade us to go to this out of town DIY superstore, or to visit heritage properties to get ideas to bring our dear little house or flat into the same decorating era of deisgn.   It is huge business and there are myriad programmes on the lifestyle channels on tv.  There are also many experts who have done this house up or renovated that chataeu and they make a very nice living out of telling us about it.  The decorating companies now rely on our passion for being influenced by someone vaguely famous.  Our aspirations these days inclde getting exactly the same wall covering and co-ordinating paint that is seen in a programme. Some of the personalities on tv even offer paid promotions to supply certain themes.    This has come about from the insta pic and instant video fascination that has absorbed most of the younger elements of the population.   Influencers are not just in fashon and make up but are hugely busy in the world of decor.